Product & Technology

Blog posts about Allocadia software & technology.

  • Taking Marketing Performance Insights to an Entirely New Level

    Taking Marketing Performance Insights to an Entirely New Level

    A picture may be worth a thousand words, but when it comes to marketing performance insights, they can also translate to a more effective use of your budget and more revenue for your organization....

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  • Oh, the Places They’ll Go: Planning for the Customer Journey

    Oh, the Places They’ll Go: Planning for the Customer Journey

    These days, we hear a lot of lip service given to being a “data-driven marketer.” What does it mean to be data-driven? When every move you make can be measured against expected outcomes, you’re...

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  • How Does Your Tech Stack Stack Up?

    How Does Your Tech Stack Stack Up?

    Jay Famico and Mark Levinson compared it to a tower of Jenga blocks. Sure, there may be a few gaps, but you need to ensure it’s always sturdy enough to stand strong. Your “tech stack” is vital to...

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  • Allocadia Product Tour2:27

    Allocadia Product Tour

    Take a quick peek inside Allocadia Marketing Performance Management software with this 2.5-minute product tour.

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  • When Stars Align: How to Connect Your Marketing Plan to Company Objectives

    When Stars Align: How to Connect Your Marketing Plan to Company Objectives

    Here we are at the start of another quarter (and another fiscal year if you’re like us), when a marketer’s mind is preoccupied with two questions: How did I do? and, How can I do better next time?...

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  • Why Mastering Marketing Performance Management is No Longer Optional

    Why Mastering Marketing Performance Management is No Longer Optional

    You’ve probably heard this story before: Today’s marketer are aggressively being asked to prove their impact to the business. No doubt, this can be an imposing task that creates major challenges...

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  • The MPM Power Couple: Technology + Methodology

    The MPM Power Couple: Technology + Methodology

    As Marketing Performance Management (MPM) technologies become essential elements of a marketing organization’s daily operations, we’re increasingly seeing the need for them to be integrated within...

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  • What is Marketing Performance?

    What is Marketing Performance?

    You’ve heard this story before – the pressure on marketing to prove its value is at an all time high and it’s not getting any easier. The CEO, CFO, and board want to know “what have you done for...

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  • How Allocadia Does Marketing Attribution Differently

    How Allocadia Does Marketing Attribution Differently

    Marketing attribution is a complicated topic. If you do a quick Google search, you’ll find thousands and thousands of articles about attribution, and there are almost as many opinions about what...

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  • Marketers Can Now Make Even More Strategic Investment Decisions with Attribution Data in Allocadia

    Marketers Can Now Make Even More Strategic Investment Decisions with Attribution Data in Allocadia

    Allocadia releases new attribution engine technology to give marketers another layer of data to better understand marketing performance and optimize ROI Marketing organizations – and CMOs...

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  • 3 Things No One Talks About at Work: Religion, Politics and Attribution

    3 Things No One Talks About at Work: Religion, Politics and Attribution

    Most likely you spend most of your waking hours working. If you’re really lucky, your co-workers are close confidants who you talk about everything with, except religion, politics – and if you’re...

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  • 2015 Product Year in Review

    2015 Product Year in Review

    At Allocadia, we have a few core product themes that drive everything we do — and every new product feature we create. In 2015, the product team, led by Katherine Berry, Chief Product Officer and...

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  • Top 3 New Features to Streamline Data Entry

    Top 3 New Features to Streamline Data Entry

    A big aspect of what we do is strive toward making Allocadia as lovable as possible. That means making it as easy and intuitive to use as possible for everyone in your marketing organization –...

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  • Fulfilling the Path to Marketing Performance: Our New Data Integration Framework

    Fulfilling the Path to Marketing Performance: Our New Data Integration Framework

    As Scott Brinker has written, the ecosystem of marketing technologies is growing at a bewildering pace. Most marketing organizations have a variety of marketing systems that they work with from...

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  • New Allocadia Feature: Approvals

    New Allocadia Feature: Approvals

    This week, as part of Product Release 60, the Allocadia team rolled out an exciting new feature: Marketing Approvals. We know that marketers on large teams at enterprise organizations spend a lot...

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  • Who Gets Credit for the Revenue? How We Think About Attribution

    Who Gets Credit for the Revenue? How We Think About Attribution

    As a marketer, it’s important you understand how marketing campaigns build on each other to drive sales and revenue. In marketing, “attribution” is the process of assigning credit to marketing...

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