#RunMarketing Customer Profiles

  • How David Schermbeck Runs Marketing Like a Potter

    How David Schermbeck Runs Marketing Like a Potter

    As I sit in front of the wheel kneading a lump of clay in my hands, I’m determined to execute my vision. I lean in, start kicking the wheel and throw down the clay. It’s go time. That...

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  • How Lori Aizer Runs Marketing Like a Globetrotter

    How Lori Aizer Runs Marketing Like a Globetrotter

    Looking out of the tiny airplane window, I could see my hometown disappear beneath the clouds. I had researched and planned for this, but nothing really prepares you for touchdown in a totally...

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  • How James Thomas Runs Marketing Like an IRONMAN®

    How James Thomas Runs Marketing Like an IRONMAN®

    I’ve trained in heat and I’ve trained in rain, but that day in Whistler in August 2015 was by far the nastiest weather I’ve ever competed in. Temperatures dipped down to 14°F and it got so bad...

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  • How Thao Ngo Runs Marketing Like a Soccer Pro

    How Thao Ngo Runs Marketing Like a Soccer Pro

    We were down two players, and the other team was younger, faster, and better. We talked to each other on the pitch, kept a tight formation, and held our heads up high. You can’t always win, but...

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  • How Susan Vanin Runs Marketing Like a Relay Racer

    How Susan Vanin Runs Marketing Like a Relay Racer

    Crouched low to the ground, you feel the sweat bead on your forehead as the toes of your shoes dig into the track. The starting gun cracks like a whip beside you and you GO, muscles instinctively...

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  • How Scott MacGregor Runs Marketing Like a Film Director

    How Scott MacGregor Runs Marketing Like a Film Director

    You sit down after a long day at work and turn on the TV. You watch a movie that makes your heart soar, then makes you cry. How can a film make you feel so much? How can it tell a story so...

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  • How Tyler Douglas Runs Marketing Like an Entrepreneur

    How Tyler Douglas Runs Marketing Like an Entrepreneur

    We set up shop in my one bedroom apartment, and I would get out of bed each morning, wondering if this was going to work. I was taking a big risk — I was starting a software company without...

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