SiriusDecisions Campaign Framework

  • How National Instruments Revamped Marketing Planning57:09

    How National Instruments Revamped Marketing Planning

    Learn how Helena Lewis and National Instruments used the SiriusDecisions Campaign Framework & Allocadia to optimize planning across a 400-person global marketing organization.

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  • Common Marketing Planning Pitfalls and How to Avoid Them

    Common Marketing Planning Pitfalls and How to Avoid Them

    Happy marketing planning season! Have you seen the new marketing planning framework from SiriusDecisions? They recently published an article about their plan-on-a-page template to help marketing...

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  • Executing the CMO's Vision (feat. SiriusDecisions)56:36

    Executing the CMO's Vision (feat. SiriusDecisions)

    Modern CMOs are big thinkers with even bigger aspirations. Join us along with SiriusDecisions Analyst Craig Moore to learn frameworks & strategies to turn CMO visions into business impact.

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  • Analyst Marketing Frameworks: The Backbone of Your Targets & Plans

    Analyst Marketing Frameworks: The Backbone of Your Targets & Plans

    Allocadia enables marketers to easily set budget targets and build plans that map to strategic frameworks. Here's how.

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  • The ROI Dilemma: Aligning Marketing Priorities with Measurable Performance58:31

    The ROI Dilemma: Aligning Marketing Priorities with Measurable Performance

    What does it take to pinpoint marketing's contribution to revenue? Despite steady advances in marketing execution and measurement technologies, B2B marketing leaders still struggle to measure market

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  • Operationalizing the SiriusDecisions Campaign Framework Using Allocadia

    Operationalizing the SiriusDecisions Campaign Framework Using Allocadia

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