Videos

Library of videos from Allocadia: all about our Marketing Performance Management software.

  • Customer Testimonial: David Schermbeck of Red Hat2:36

    Customer Testimonial: David Schermbeck of Red Hat

    David Schermbeck, Business Analyst at Red Hat, talks about how Allocadia helps his company run marketing better by giving marketers more time to do marketing.

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  • Customer Testimonial: David Cohen of Palo Alto Networks2:27

    Customer Testimonial: David Cohen of Palo Alto Networks

    David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia has reduced the time his marketing team spends managing their budgets by 66%.

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  • Customer Testimonial: Zoe Marquardt, National Instruments2:35

    Customer Testimonial: Zoe Marquardt, National Instruments

    Zoe talks about how Allocadia makes her job easier, and how she uses it to make her colleagues' jobs easier, too.

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  • Customer Testimonial: Helena Lewis, National Instruments4:08

    Customer Testimonial: Helena Lewis, National Instruments

    Helena Lewis talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility but drives better decisions.

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  • Customer Testimonial: Sean Hiss, Equinix6:40

    Customer Testimonial: Sean Hiss, Equinix

    Sean talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus real-time reporting and visibility across their global organization.

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  • Words of Wisdom from Marketers who #RunMarketingBetter2:51

    Words of Wisdom from Marketers who #RunMarketingBetter

    Words of Wisdom from Marketers who #RunMarketingBetter

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  • Customer Testimonial: Danielle Evangelista, FireEye2:28

    Customer Testimonial: Danielle Evangelista, FireEye

    Danielle Evangelista talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers.

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  • Customer Testimonial: Gina Reese, Hortonworks3:04

    Customer Testimonial: Gina Reese, Hortonworks

    Gina Reese talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI.

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  • Customer Testimonial: Tim West, Box2:59

    Customer Testimonial: Tim West, Box

    Tim talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before.

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  • What is Marketing Performance Management (MPM)?1:09

    What is Marketing Performance Management (MPM)?

    MPM is the solution to Marketing’s toughest challenge: proving impact on the business. Learn more in this 70 second explainer video.

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  • Customer Testimonial: Carey Rutigliano, Hortonworks2:21

    Customer Testimonial: Carey Rutigliano, Hortonworks

    Carey Rutigliano, Director of FP&A at Hortonworks, talks about how Allocadia has helped his team solve a budgeting challenge, and prove business impact.

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  • Allocadia Product Tour3:40

    Allocadia Product Tour

    A 3.5 minute peek inside Allocadia Marketing Performance Management (MPM) software. Focusing on three core areas: Plans, Investments, and Results/ROI.

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  • Run Marketing with Allocadia! 1:10

    Run Marketing with Allocadia!

    A 70-second video explaining how Allocadia helps marketers unite the two sides of marketing: the "run" and the "do", in order to make more strategic marketing decisions

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  • Video Snapshot: Marketing Plans1:25

    Video Snapshot: Marketing Plans

    A quick peek into how Allocadia helps marketing teams become more strategic and better organized in their planning processes.

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  • Video Snapshot: Marketing Investments1:30

    Video Snapshot: Marketing Investments

    In this 90-second video, discover how Allocadia lets marketing teams manage their budgets & investments -- without spreadsheets.

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  • Video Snapshot: Marketing Results & ROI1:20

    Video Snapshot: Marketing Results & ROI

    Learn how Allocadia gives marketing leaders the performance visibility they need to make smarter strategic decisions.

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