Learn how to better manage your budget when you’re knee-deep in program execution.
Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. Once the quarter begins, chaos can reign. Budgets get increased and cut, priorities get shuffled, and communication breaks down.
How do you effectively manage your budget with all that disruption?
In this webinar, you’ll learn:
- Why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management
- How to effectively use key performance and predictive indicators to shift budgets and drive results
- The requirements needed to enable effective real-time budget management
We finished our discussion with: how to connect your marketing spend to your results to help you on your path to measuring ROI.