[Webinar] The Evolution of Marketing Ops Analytics and Measurement

November 27, 2018

Guest Speaker: Allison Snow, Senior Analyst, Forrester

Marketing Ops professionals are facing a number of challenging forces, including how to understand B2B customers with enough depth so that they can help orchestrate appealing experiences and how to equip internal stakeholders who are starving for insights about the impact of their programs. Join this session with Forrester Senior Analyst Allison Snow to learn how the right analytics and measurement tools and process can help B2B companies increase revenue and grow the business, improve the efficiency of marketing programs and monitor overall customer health.