Webinars

Library of on-demand webinars from Allocadia: Marketing Budgeting, Marketing Planning and Marketing Performance Management.

  • The Marketing Operations REVolution

    The Marketing Operations REVolution

    Webinar series from November 27th to December 11th

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  • How Marketing Ops Translates Strategic Goals into Tactical Plans

    How Marketing Ops Translates Strategic Goals into Tactical Plans

    Discussing the challenges of aligning, resourcing, and tracking Marketing’s contribution to corporate goals.

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  • Make Benchmarks an Actionable Part of your Marketing Plan

    Make Benchmarks an Actionable Part of your Marketing Plan

    How can meaningful benchmarks ensure you spend your next marketing dollar in the right way?

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  • Uncovering the Most Useful Metrics for Planning Season

    Uncovering the Most Useful Metrics for Planning Season

    How a 20-year marketing vet tackled planning chaos using meaningful data

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  • How Box Doubled Marketing ROI Without Increasing Budget

    How Box Doubled Marketing ROI Without Increasing Budget

    Find out how Box doubled their pipeline-to-spend ratio (aka MROI) from 4:1 to 9:1 in the course of a year.

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  • How Marketing Ops Can Maximize Event ROI

    How Marketing Ops Can Maximize Event ROI

    Webinar: Tips and Tricks that Make a Difference for Positive Event ROI

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  • Managing Your Marketing Spend In-Quarter1:03:48

    Managing Your Marketing Spend In-Quarter

    Learn how to better manage your budget when you’re knee-deep in program execution.

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  • Building Best-in-Class Marketing Ops: Strategies from Commvault & Workfront

    Building Best-in-Class Marketing Ops: Strategies from Commvault & Workfront

    An expert panel discusses the role of Marketing Ops in a modern marketing organization, as well as recommendations for technologies and processes that elevate the MOps game.

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  • Solving the Mystery of ROI

    Solving the Mystery of ROI

    Marketing ROI can be elusive! We pinpoint the 5 reasons why that is, and how marketers should approach solving the mystery

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  • Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI

    Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI

    Hear the stories of how these two very different tech powerhouses approached marketing ROI measurement.

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  • How a $1B Startup Runs Marketing to Lead Digital Transformation46:07

    How a $1B Startup Runs Marketing to Lead Digital Transformation

    How does marketing operations work inside the newly-formed digital arm of one of America's most trusted companies? A webinar featuring Neenu Sharma, VP Marketing Strategy + Operations at GE Digital

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  • "Trust Me, I'm a CMO"... and Other Things Your CFO Doesn't Want to Hear0:00

    "Trust Me, I'm a CMO"... and Other Things Your CFO Doesn't Want to Hear

    As originally presented at the 2017 MarketingProfs B2B Marketing Forum. Smartbear CMO Bryan Semple and Allocadia CMO James Thomas discuss how to: -- Know what metrics earn—and keep—the trust of a CEO

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  • Why & How to Break Down the Wall Between Marketing and Finance

    Why & How to Break Down the Wall Between Marketing and Finance

    Expert Advice on Building a Successful Partnership Between Marketing and Finance Departments

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  • How Marketing Operations Leads the Annual Planning Process

    How Marketing Operations Leads the Annual Planning Process

    Experts from The Pedowitz Group and Allocadia discuss how the best organizations are excelling in thoughtful and strategic marketing planning by having Marketing Operations at it's core.

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  • Webinar: How to Overcome the Top 4 Roadblocks to Better Marketing Performance

    Webinar: How to Overcome the Top 4 Roadblocks to Better Marketing Performance

    An expert-led session helping modern marketers demonstrate impact and drive results.

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  • How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department

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  • 2017 Benchmark Research Webinar

    2017 Benchmark Research Webinar

    Experts from The Pedowitz Group and Allocadia analyze the results of our 2017 Marketing Performance Management benchmark Study and answer audience questions on MPM.

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  • 4 Marketing Planning Strategies From The Best Global Organizations50:47

    4 Marketing Planning Strategies From The Best Global Organizations

    In this webinar, we'll look at the critical area of marketing planning -- what the best global organizations do differently to create and execute marketing plans.

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  • How To Accelerate Marketing Performance Through More Effective Budgeting and Planning59:09

    How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line. Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst

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  • How National Instruments Revamped Marketing Planning57:09

    How National Instruments Revamped Marketing Planning

    Learn how Helena Lewis and National Instruments used the SiriusDecisions Campaign Framework & Allocadia to optimize planning across a 400-person global marketing organization.

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