×

Watch this webinar now!

First Name
Last Name
Job Title
Company
Country
Opt in to receive more great content from Allocadia!
Thank you!
Error - something went wrong!

4 Marketing Planning Strategies From The Best Global Organizations

November 16, 2016

What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them. 

Indeed, effective marketing planning is a must-have for all high-performing teams. 

However, too many orgs struggle to rally around a single planning process. For them, planning is disjointed and chaotic. As a result, their marketing execution can seem constantly behind the eight-ball: reactive, rather than proactive. 

We spoke to a group of high-performance marketing leaders and analysts to uncover four of the most effective and practical ways they’ve evolved planning at their organizations.

We dive into each one:

  • Aligning marketing plans with company-wide strategy;
  • Making practical use of analyst frameworks;
  • Combining top-down with bottoms-up planning; and
  • Achieving harmony with the finance department.

If you’re a marketing leader looking to build sound planning practices that give rise to functional, measurable plans that can truly drive revenue, this webinar is for you. 

Previous Article
2017 Benchmark Research Webinar
2017 Benchmark Research Webinar

Experts from The Pedowitz Group and Allocadia analyze the results of our 2017 Marketing Performance Managem...

Next Video
How To Accelerate Marketing Performance Through More Effective Budgeting and Planning
How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line. Hear firstha...