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Cracking the Code of Marketing Performance

September 11, 2014

Certain marketing organizations seem to have “cracked the code” of marketing performance. 

Not only do they drive incredible value for their companies, but they can also pinpoint their value, impact and financial contribution. They know what efforts and investments are working, they can pivot on a dime, and they can keep their cool when the unexpected happens.

In this webinar, you’ll learn:

  • Essential characteristics that define marketing organizations who’ve “cracked the code” to become best-in-class
  • How to overcome a challenge every marketer faces: quantifying marketing’s contribution to revenue
  • The three types of marketing professionals on your team, and what it takes to lead and motivate each of them - How to make marketing more relevant to the C-Suite
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