Everyone at the Table: Microsoft's Unified Approach to Performance Marketing

Speaker: Ruby Kuo, Digital Analytics - Global Demand Center, Microsoft

With the growing complexity of marketing responsibilities, it’s critical that all parts of the organization are in constant communication about process changes, program updates, reporting needs, and technology investments. Hear from Ruby Kuo on why Microsoft’s Analytics Team was the one to push for unified decision-making, the hurdles they faced, and the ultimate impact it’s had on their business.

Watch the recording above, or get the slides here

Previous Article
The Marketing Operations Efficiency Formula
The Marketing Operations Efficiency Formula

Find out how Box, Equinix, and Fuze created efficient marketing organizations

Next Video
Create a Clear Path to ROI with an Integrated Tech Stack
Create a Clear Path to ROI with an Integrated Tech Stack

With Anna Soo, Senior Marketing Manager at Commvault