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Going for the Gold in Marketing Planning

July 22, 2015

Move Beyond “Gut Feel” Towards More Strategic Marketing Plans

What does marketing planning look like at your organization? Is it a well-defined and strategic process, or a slightly chaotic one?

While every company plans differently, there's likely a little room for improvement in the marketing planning methods at virtually every marketing organization.

In this webinar, hosts Ryan Danner, Director of Planning for Red Hat Software and James Thomas, CMO of Allocadia software will talk about their experiences as long-time marketing leaders with responsibility for planning. They paint a picture of what better marketing planning looks like (flexible, aligned and revenue-driven) and share some first steps your organization can take to start making it happen.

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