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How a $1B Startup Runs Marketing to Lead Digital Transformation

November 6, 2017

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GE Digital is a newly-formed, well-capitalized "startup" within one of America's oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment.

Under her leadership, GE Digital's marketing operations functions has undergone a complete transformation.

We sat down with her to hear her thoughts on building a marketing technology stack, change management, and leadership.

Originally presented at MarTech Conference in Boston.

Featuring: Neenu Sharma, VP, Marketing Strategy + Operations, GE Digital

Also see our Marketing Planning Master Class featuring Neenu!

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