GE Digital is a newly-formed, well-capitalized "startup" within one of America's oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment.
Under her leadership, GE Digital's marketing operations functions has undergone a complete transformation.
We sat down with her to hear her thoughts on building a marketing technology stack, change management, and leadership.
Originally presented at MarTech Conference in Boston.
Featuring: Neenu Sharma, VP, Marketing Strategy + Operations, GE Digital
Also see our Marketing Planning Master Class featuring Neenu!