How a $1B Startup Runs Marketing to Lead Digital Transformation

November 6, 2017

GE Digital is a newly-formed, well-capitalized "startup" within one of America's oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment.

Under her leadership, GE Digital's marketing operations functions has undergone a complete transformation.

We sat down with her to hear her thoughts on building a marketing technology stack, change management, and leadership.

Originally presented at MarTech Conference in Boston.

Featuring: Neenu Sharma, VP, Marketing Strategy + Operations, GE Digital

Also see our Marketing Planning Master Class featuring Neenu!

Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI

Hear the stories of how these two very different tech powerhouses approached marketing ROI measurement.

Next Video

"Trust Me, I'm a CMO"... and Other Things Your CFO Doesn't Want to Hear

As originally presented at the 2017 MarketingProfs B2B Marketing Forum. Smartbear CMO Bryan Semple and Allo...

Marketing Performance Management content from Allocadia

How a $1B Startup Runs Marketing to Lead Digital Transformation

Previous Article

Next Video

How a $1B Startup Runs Marketing to Lead Digital Transformation

Previous Article

Next Video

Also Check Out:

A marketing expert panel focusing on where to start, how they should work in tandem and the pitfalls of each measurement

Discussing the best ways for Marketing Operations Leads to be at the forefront of organizational growth and efficiency

Learn how to demonstrate marketing impact in your organization from SiriusDecisions, Percolate, and Allocadia

Find out how Box, Equinix, and Fuze created efficient marketing organizations

With Ruby Kuo, Digital Analytics - Global Demand Center at Microsoft

With Anna Soo, Senior Marketing Manager at Commvault

With Sameer Khan, Director of Marketing Operations at Direct Energy

Discussing the challenges of aligning, resourcing, and tracking Marketing’s contribution to corporate goals.

How can meaningful benchmarks ensure you spend your next marketing dollar in the right way?

How a 20-year marketing vet tackled planning chaos using meaningful data

Find out how Box doubled their pipeline-to-spend ratio (aka MROI) from 4:1 to 9:1 in the course of a year.

Webinar: Tips and Tricks that Make a Difference for Positive Event ROI

Learn how to better manage your budget when you’re knee-deep in program execution.

An expert panel discusses the role of Marketing Ops in a modern marketing organization, as well as recommendations for technologies and processes that elevate the MOps game.

Marketing ROI can be elusive! We pinpoint the 5 reasons why that is, and how marketers should approach solving the mystery

Hear the stories of how these two very different tech powerhouses approached marketing ROI measurement.

As originally presented at the 2017 MarketingProfs B2B Marketing Forum. Smartbear CMO Bryan Semple and Allocadia CMO James Thomas discuss how to: -- Know what metrics earn—and keep—the trust of a CEO

Expert Advice on Building a Successful Partnership Between Marketing and Finance Departments

Experts from The Pedowitz Group and Allocadia discuss how the best organizations are excelling in thoughtful and strategic marketing planning by having Marketing Operations at it's core.

An expert-led session helping modern marketers demonstrate impact and drive results.