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Money & Metrics: Bridging Marketing Finances with Campaign Data

February 3, 2015

Bridging marketing finances with campaign data for a more complete picture of marketing ROI

As an organization using Oracle Marketing Cloud, you're accustomed to having all your marketing campaigns and programs in one place, fully measurable, and integrated with other systems.

You're automating campaigns, building advanced workflows, and tracking metrics. But what about the "I" in ROI -- the investment side of things? How are you managing your marketing spend, plans and budgets? Are your budgets, plans and actuals linked with everything you're doing in OMC?

The financial side of marketing is often the one piece of the marketing puzzle that's not yet connected to the bigger picture.

We'll show you:

  • Why it's crucial to integrate investment actuals into your reporting & analytics (hint: it's about the "I" in ROI!)
  • How to tie every item on your budgets and plans to OMC campaigns, ensuring that your spend is fully aligned to your marketing goals
  • Smarter ways to manage your marketing budgets & plans without spreadsheets using Allocadia
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