Tactical to Transformational: The Evolution of Marketing Operations

August 1, 2014

While some marketing operations teams are operating at a tactical level, often disconnected from marketing leadership, best-in-class organizations are empowering their marketing operations teams to drive transformational change in the way marketing aligns with the product and sales.

With the increasingly essential role of planning, measuring and reporting marketing’s contribution to the corporate bottom line, marketing operations is uniquely positioned to enable better alignment, efficiency and transformation across marketing, sales and product organizations.

What you'll learn:

  • The evolving role of marketing operations in strategy, infrastructure, enablement and accountability
  • How to align marketing strategy and investments to business goals and revenue performance
  • An overview of key financial planning perspectives that provide the basis for aligned measurement and performance
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