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The Missing Link in Becoming Customer Centric (feat. IDC)

February 24, 2016

We can all become more customer-centric in our marketing organizations.

In marketing, most of the focus has been on customer-facing interactions, otherwise known as the front office of marketing. But without incorporating a strong back office, marketers will fall short in creating a true customer-first approach.

Join IDC’s Kathleen Schaub (VP of Research) and Allocadia’s Kristine Steuart (CEO) to discuss how marketers can supercharge their organization’s shift to customer centricity by connecting the back office of marketing.

They will answer questions such as:

  • What it means to connect the back office of marketing
  • Why your organization will not be able to break down detrimental silos without connecting the back office
  • How the back office of marketing enables you to scale your customer first approach
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