×

Watch this webinar now!

First Name
Last Name
Job Title
Company
Country
Opt in to receive more great content from Allocadia!
Thank you!
Error - something went wrong!

The ROI Dilemma: Aligning Marketing Priorities with Measurable Performance

November 6, 2014

What does it take to pinpoint marketing's contribution to revenue?

Despite steady advances in marketing execution and measurement technologies, B2B marketing leaders still struggle to measure marketing’s impact on the business.

SiriusDecisions Research Director Ross Graber & Allocadia CMO James Thomas look at the current state of B2B marketing measurement and share guidance on how successful organizations align their business objectives with measurable marketing impact.

In this webinar, you'll learn how to:

  • Establish a meaningful view of marketing’s contribution to revenue
  • Develop measurement priorities, and align those priorities with marketing investments
  • Structure a system of measurement that effectively demonstrates results.
Previous Video
Money & Metrics: Bridging Marketing Finances with Campaign Data
Money & Metrics: Bridging Marketing Finances with Campaign Data

Are your budgets, plans and actuals linked with everything you’re doing in OMC? Connect the financial side ...

Next Video
Cracking the Code of Marketing Performance
Cracking the Code of Marketing Performance

Presented with VisionEdge Marketing, this webinar looks at how to pinpoint the value your marketing team dr...