White Papers & Research
Research publications by Allocadia, as well as thought leadership on Marketing Performance Management from leading industry analysts.
2017 MPM Maturity Benchmarking Report
Original research benchmarking how companies run the business of marketing.
The Essential Framework for Optimizing Marketing Performance
This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance.
Proving Marketing's Impact: Advanced MPM (DemandMetric)
Learn how and why CMOs who master Marketing Performance Management (MPM) are better equipped to make decisions that drive revenue.
Customer Centricity and the CMO (IDC)
This white paper by IDC's Kathleen Schaub profiles 10 CMOs to get their perspectives on the growing importance of customer centricity for marketers.
Strategic Planning for Modern Marketers (Ventana)
Based on Ventana's research, this paper presents five best practices in marketing planning. Read about the challenges, best practices and technologies prevalent in marketing planning today.