Customer Centricity and the CMO (IDC)

June 2, 2016

This white paper by IDC's Kathleen Schaub profiles 10 CMOs to get their perspectives on the growing importance of customer centricity for marketers.

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Proving Marketing's Impact: Advanced MPM (DemandMetric)
Proving Marketing's Impact: Advanced MPM (DemandMetric)

Learn how and why CMOs who master Marketing Performance Management (MPM) are better equipped to make decisi...

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